Automobile Barcelona takes a new step with its centenary edition
The auto show will feature Abarth, Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Cupra, Dacia, DR Automobiles, EasyMile, Ferrari, Fiat, Fiat Professional, Ford, Hispano Suiza, Honda, Hyundai, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lotus, Maserati, Mazda, Mercedes-Benz, Mercedes Benz Vans, Mini, Mitsubishi, Nissan, Pal-V, Piaggio Commercial Vehicle, Porsche, Renault, Seat, Skoda, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen and Volvo.
Enrique Lacalle, President of Automobile Barcelona, said “this year’s show will be a must-see event for automotive enthusiasts, media representatives and industry professionals. We will not only showcase the latest model from the best car manufacturers, but also offer visitors the opportunity to experience first-hand the technologies that will drive the future of society and transform mobility and our lives in the not too distant future.“.
The event will be structured around three main pillars: Motorshow, where automotive brands will present their latest premieres as well as the various innovations that are transforming the future of the automotive industry through connectivity, autonomous driving, electrification, l ‘internet of things and intelligent mobility; Connected Street, where visitors can try out some of these technologies, including autonomous vehicles in a real environment or see a flying car; and a third, Road to 100, a program of activities that will offer a complete journey through the 100 years of Automobile Barcelona history and the close relationship between Barcelona and the development of the automotive industry in Spain.
In addition, Automobile Barcelona has produced a new audiovisual show that will take visitors on an interactive and immersive journey through 100 years of automotive history, Barcelona and its transformation and the future of mobility. It is a unique experience with 3D, holographic projections and music with surround sound in an installation of more than 1,500 m2.
Automobile Barcelona is the only trade fair for Spain recognized by the OICA (International Organization of Automobile Manufacturers).
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SOURCE Barcelona Fira