In its second edition, this event organized by Barcelona Fair reaches its full capacity in Hall 8 of Barcelona Fair Location of Montjuïc, 10,000m2 of net exhibition area, a 20% increase in the number of participating wineries and a 50% increase in the presence of quality labels compared to the previous edition (in March 2020). The event consolidates the leadership of its unique proposal, which brings together a quality offer representative of all the geographical and varietal diversity of wine in Spain.
Within the show, the BWW Lands area will bring together a large part of the Spanish Protected Designations of Origin (PDO). The wineries that will add the most wineries will be: DO Cava, DO Empordà, DO Jumilla, DO Montsant, DO Navarra, DO Penedès, DO Ribera del Duero, DO Rueda, DO Terra Alta, DO Ca Rioja and DO Ca Priorat.
For its part, BWW Brands will bring together some of the most recognized wine brands, as well as companies offering equipment, accessories and services for the sector.
In this sense, Barcelona Wine Week promotes its international orientation by contributing to the reactivation of the wine market, encouraging the conclusion of commercial transactions and favoring exports. Thus, through the Hosted Buyers program, approximately 350 international wine buyers from 40 countries, mainly from Europe, Latin America and North America, will visit the show to meet the exhibitors. These are major opinion leaders from distribution, importers and mass distribution brands whose presence at the event will translate into more than 4,000 business meetings with exhibiting companies. They will be joined by 1,300 national buyers from mass distribution, retail and specialist outlets.
Local varieties as a reference point for sustainable viticulture will be at the center of many activities that will take place at BWW, with the help of around 80 experts in charge of more than 30 sessions.
THE SOURCE Barcelona Fair