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ntain announced on Tuesday that his CEO Jette Nygaard-Andersen will deliver a speech at the SBC Summit Barcelona conference and exhibition next month.

Nygaard-Andersen “will share the thinking behind the company’s much-discussed move towards creating a global leader not only in betting and gaming, but also in interactive entertainment,” the company said.

The keynote will inaugurate the first day of the conference, which will be held On September 22 at the Fira de Barcelona Montjuïc, Nygaard-Andersen will then join his fellow CEOs of international operators for a special panel of leaders focused on innovation.

His opening speech, “Entain to Entertain: Building a Customer-Driven Entertainment Business”, will detail how technological innovation and customer demands lead the operator to “become the leading operator of interactive entertainment in the industry”.

Immediately afterwards, Nygaard-Andersen will be part of the panel of leaders “Innovation in a new era of accelerated change”. It will examine to what extent bets can evolve to meet the demands of new types of customers, how leaders can adapt their strategies to acquire players in new segments and what are the key innovations for the industry.

The SBC Summit Barcelona will take place from September 21 to 24. It presents an agenda that will examine the problems faced by operators, including the the impact of competition from low-cost forms of entertainment such as streaming services, the need to change product offerings to attract new customer segments, how best to use the ever-changing available technology and opportunities in emerging markets.

The 250 expert speakers from the areas of sports betting, casino gaming, affiliate marketing, safer payments and gambling will also share ideas on what these big issues mean for day-to-day operations in their vertical.

In addition to the conference rooms, the event includes an exhibition where 100 leading suppliers will showcase their latest innovations, and a program of evening networking events.

In an official press release, Nygaard-Andersen spoke about Entain’s participation in the event and said: “Technology, innovation and a customer-centric approach are three of the key elements that will dictate future success. of our industry in a world where competition for consumers’ entertainment spending is increasingly diversified. I look forward to sharing my thoughts on the power of customer engagement and how to create better entertainment experiences with audiences at SBC Summit Barcelona.

Rasmus Sojmark, CEO of SBC event organizer, said: “Jette’s opening address and leadership panel promise to be extremely valuable to our delegates at SBC Summit Barcelona. Entain is at the heart of innovation in the betting and gaming industry, and it will be fascinating to hear the insights of the leader leading this winning approach to business. “