Fira Barcelona celebrates GED to coincide with its return to on-site activity
Fira Barcelona is celebrating World Exhibition Day, the commemoration of June 2 coinciding with the return of the Spanish site to physical activity as an economic and social engine of the region.
Constantí Serrallonga, General Manager of Fira Barcelona, said: “The fairs will be the key to reactivation in the post-Covid-19 period because of the impact they have on the territory and because they are one of the best platforms to reconnect businesses and promote physical network, with all security measures in place. La Fira resumes its physical activity supplemented by digital proposals to make it, more than ever, an economic and social engine.
The show’s activity at the Montjuïc and Gran Via sites will begin with Integrated Systems Europe (ISE), a leading global event for the audiovisual industry. It takes place from June 1 to 2 in a physical and online version. It will be one of the major technological events of this summer, with the next MWC Barcelona, which will take place from June 28 to July 1. This will coincide again with 4YFN and will be followed by Only Tattoo Expo, B-Travel, Affiliate World Europe, eShow, BforPlanet and Automobile Barcelona.
The period from September to the end of the year is due to witness events such as Expoquimia, Eurosurfas and Equiplast, Bizbarcelona, El Saló de l’Ocupació, Gastronomic Forum Barcelona, Salón Náutico, Caravaning, Hispack, Alimentaria Foodtech, Smart City Expo World Congress, Swimming Pool and BBConstrumat.
As part of its full trade fair activity, Fira Barcelona generates a Gross Added Value (GVA) equivalent to 1% of Catalan GDP, 35,000 jobs and € 971 million in tax revenue, according to a study conducted by the Institut d ‘ Barcelona Economics (IEB) from the University of Barcelona (UB).
Watch the video of the Fira Barcelona GED2021 here