Fira de Barcelona makes its debut in China
Fira de Barcelona, a Spanish trade show institution, announces its entry into the Chinese trade show market by taking over the management of two international venues.
The institution will manage the Xuzhou Greenland Huaihai International Exhibition Center and Nanchang Greenland International Expo Center in partnership with construction company Greenland – Fira.
After having co-organized several events in China and on the Asian continent, Fira will now be in charge of the commercial, technical, logistical and operational management of the venues which total an exhibition area of around 240,000 m².
The two sites plan to hold up to 40 events over the course of the year. The June international auto show in Nanchang will be their first after the Covid-19 outbreak in China.
Other upcoming trade shows cover a variety of sectors, including:
- The trade fair for laboratory equipment and materials
- National Traditional Chinese Medicine Exhibition and Conference
- The international exhibition for the communications and electronics industry
- National Exhibition of Education Equipment and Technology
Make the rooms grow
The Xuzhou Exhibition Center, which will open at the end of 2021, has 66,000 m² of exhibition space and is expected to reach 136,000 m² in future phases.
The site is expected to host around 15 trade shows, which will cover new technologies for the automotive industry and urban mobility, machine tools, medical equipment and health technologies, as well as safety and emergency equipment. .
Ricard Zapatero, Director of International Affairs at Fira de Barcelona, said: “The management of the two international sites consolidates Fira in the Chinese market.
“Furthermore, we are embarking on this journey at a crucial time when trade shows are being re-launched across the country.”
The Greenland-Fira joint venture is also designing a new venue of more than 100,000 m² in Shangqiu, which should be operational from 2024. Located in the east of the country. The city was selected for its recent significant population growth to over 7.8 million.
Fira’s activity abroad includes the organization of 11 fairs in various countries around the world in 2022. The leaders of this activity included the external editions of the Smart City Expo World Congress and the events co-organized by Fira with the Palco Business Group in Havana, Cuba.
In addition, the Fira announced several new projects, including the co-organization of events and the management of venues around the world. Regarding their new projects, Fira said that internationalization is crucial for its overall organizational strategy.