Gülce Özyeşilpınar is promoted to Vice President, Marketing, Eastern Mediterranean, at Warner Music Turkey
Gülce Özyeşilpınar has been promoted to an expanded role, combining her existing responsibilities as Managing Director of Warner Music Turkey, with the newly created position of Vice President, Marketing, Eastern Mediterranean.
Özyeşilpınar will assume responsibility for marketing in Cyprus, Greece and Israel.
She will continue to be based in Istanbul and will report directly to Alfonso Perez-Soto, President of Emerging Markets at Warner Music, who assumed the role in March 2021.
Özyeşilpınar has been Managing Director of Warner Music Turkey since 2020, working to support the domestic and international careers of artists such as Aleyna Tilki.
She and Perez-Soto were key facilitators in a deal struck with Doğan Music in 2020, which landed Edis Görgülü on Warner Music’s roster in February 2021.
Tilki and Görgülü have 800,000 and 2.3 million monthly listeners respectively on Spotify alone.
Özyeşilpınar has also been behind campaigns for Warner Music artists in Turkey with artists such as Ashnikko, Ava Max, Cardi B, Ckay, David Guetta, Dua Lipa and Masked Wolf.
Özyeşilpınar started her industry in 2010, as a product assistant for local independent label Pasaj Music, before joining Sony Music as head of digital marketing.
She also founded digital music marketing agency Witch Brew Works, leading a team to create and deploy music marketing and digital account management services for international labels and artists.
“Uniting a new region and taking on new responsibilities across the Eastern Mediterranean is a real privilege.”
Gülce Özyeşilpınar, said: “Uniting a new region and taking on new responsibilities across the Eastern Mediterranean is a real privilege and full of opportunities.
“These countries have unique voices and potential, there is so much untapped talent to discover in our emerging markets network and this elevated role will allow me to take on this new challenge.
“We are proud to transform our Istanbul office into a headquarters for this region with a unique heritage, we will seize this opportunity to empower our artists and grow the market.”
“I can’t wait to see what [Perez-Soto] realizes on our new Eastern Mediterranean network.
Alfonso Perez-Soto, added: “It is with great pleasure that we can announce this well-deserved promotion for Gülce.
“She has done a first class job of breaking both our international artists locally and local artists internationally.
“In her expanded role, she will use her expertise to unify our marketing strategies and provide scale and integration in these untapped markets.
“I can’t wait to see what she will accomplish in our new Eastern Mediterranean network.”The music industry around the world