ISE Barcelona figures have arrived… smiles everywhere! – delirious [PUBS]
ISE Live & Online (June 1-2) closed at Fira de Barcelona after a successful two-day physical exhibition, with face-to-face attendees walking through around 55 booths, in-person speeches and panel discussions as well as ‘a digital ISE program. You can find the ISE 2021 Barcelona rAVe coverage here.
“This event is important for the audiovisual and live events industries, as well as for the city. It’s been a 17 year journey to get to Barcelona, so it’s bittersweet not to do the big bang we were hoping for on our debut, but we know the value of live events in building trust, deepening relationships. marketing and driving business, ”Mike Blackman, Managing Director of Integrated Systems Events, said at the opening of the show. “I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We will be back in Barcelona, with all our might, in February 2022.
ISE’s first hybrid event, which combined live and digital content, brought together 1,431 in-person attendees on Day 1 and 990 on Day 2 in Barcelona. More than 8,000 people signed up for ISE Digital, which had 120 live sessions and generated 13,759 unique views, 107,718 minutes of viewing (1,778 hours) and 442 online discussions.
“Today we are reopening Barcelona and Catalonia to the world,” said Jordi Puigneró, vice-president of the government of Catalonia. “This event celebrates the reactivation of fairs and congresses, paving the way for economic and social recovery. “
“The digital and audiovisual sector is strategic for the city, especially since so many talents in the industry are rooted in Barcelona,” said Ada Colau, mayor of Barcelona. “The city’s technological sector holds great potential for the years to come. We are convinced that the digital sector will be the most useful in helping us to emerge from the crisis as quickly as possible. “
All site visitors tested negative for the COVID-19 anti-allergen test before entry and were wearing FFP2 NR face masks inside the site. Reviews indicate that ISE Live & Online in Barcelona has been positively received by the audiovisual industry, with optimistic comments from exhibitors:
“Barco attended ISE 2021 in Barcelona to connect with our customers. We’ve been virtual, in video sessions for too long and we had to meet face to face, ”said Peter Pauwels, vice president of EMEA sales at Barco. “The future is hybrid, which means there will be video, there will be conference calls, but there will be a lot more face-to-face. Finding our partners is what gives us energy.
Oriol Massague, Field Marketing Manager at Panasonic, said: “After more than a year of no events or exhibitions, we were thrilled and delighted to meet people face to face once again. Lenders, buyers, systems integrators, distributors and sellers… everyone!
“ISE is the focal point of the audiovisual sector worldwide; this is the meeting point. So having the meeting point in Barcelona will concentrate our economy in the sector, ”said Joan Romero, CEO of ACCIÓ Catalonia Trade & Investment. “We must keep in mind that in Catalonia we have a large number of audiovisual companies, we have 1,100 companies with more than 26,000 employees in the sector. So having this meeting point here in Catalonia will strengthen the sector in the future.
“A great opportunity to relaunch the audiovisual industry and open up new business opportunities. Sono is a Spanish company and we have always been visitors to ISE, ”commented Ramon Vilar, Project Manager at Sono. “Having the show at home is great for us. We were able to meet customers and suppliers and saw a huge interest and a great desire to reactivate the industry. It has been a really positive experience for us so we are very happy.
“It was a pleasure to be, once again, face to face with our customers, to discuss and share with them, and to reconnect with the industry,” said Luis Garrido, Executive Director of Alfalite.
Sharing the highlights of their event, Marta Fernández, CMO at nsign.tv, commented: “To reconnect with current and potential customers and show that life goes on, that the digital signage industry continues to grow and that the pandemic has only accelerated it. And we are all convinced that the 2022 edition will be a great success.
Showcasing some of the best AV solutions, start-ups and thought leaders in the industry, ISE Live & Online has provided a fitting curtain raiser, in difficult times, for ISE 2022.
“Over the past year and a half, audiovisual professionals have shown their determination to stay connected virtually, while eagerly awaiting the opportunity to meet in person,” said David Labuskes, CTS, CAE, RCDD and CEO of AVIXA. “Thanks to the commitment of many, exhibitors at the Fira, the City of Barcelona and the Government of Catalonia, we were able to come together in person to learn, network and celebrate the audiovisual world at ISE Barcelona. . It was wonderful to welcome back the AV community and start again at ISE London on June 23-24! “
“In a week that celebrated World Exhibition Day, it was fantastic to see ISE return as a hybrid event. The live broadcast gave attendees the opportunity to engage with industry and network with colleagues and friends – something we’ve all been missing out on recently, ”added Giles Sutton, Interim Co-CEO of CEDIA . “The positive atmosphere that was felt in and around the showroom was a sign that exhibitors and visitors were delighted to be back. ISE Digital performed very well alongside the live event, providing those who couldn’t attend a platform full of content. This hybrid event was a big step towards bringing the industry back to normal and we look forward to returning to Barcelona in 2022. ”
ISE Digital content, which includes sessions from the main stage of the Fira de Barcelona, is now available to be viewed on demand. Browse business leadership news and top brand products, as well as keynotes, panel discussions, and interviews with over 100 speakers. the the channel is available until the end of 2021 here.
Another in-person event is planned before ISE Live & Online disconnects for 2021. Join ISE in London on June 23-24 to network and have the chance to reconnect with the industry. There will be keynotes and panel discussions live from the main stage. And, with an on-site pub built in the venue, come have a drink and relax with friends, colleagues and industry contacts. Register here.