ISE moves from Amsterdam to Barcelona from 2021
Integrated Systems Events, the producers of the Integrated Systems Europe exhibition, has announced that its 2021 edition will be held at Gran Via, part of the Fira de Barcelona exhibition complex in Spain, from February 2-5. The new site will become the permanent venue for the world’s largest audiovisual and systems integration fair.
The decision to relocate the ISE exhibition comes after 18 months of research into the viability of staying at RAI Amsterdam. With annual growth in the number of exhibitors and attendees at ISE approaching 10%, and the international audiovisual market expected to grow by 5% per year until 2021, it was concluded that ISE was exceeding its popular location in Amsterdam.
ISE 2018 attracted 80,923 participants, of which 22,000 were visiting the show for the first time while 1,296 exhibitors occupied 53,000 m² net floor space in 15 halls. The 2019 ISE is expected to increase on these record numbers.
Mike Blackman, Managing Director of Integrated Systems Events, commented: “RAI and Amsterdam provided a fantastic location, were great partners and contributed to the success of the show. However, the demand from exhibitors, and the continuous increase in the number of participants, showed us that the limited space could hamper the development of the show. Despite our best efforts, this was not an issue that we felt could be resolved by staying at RAI Amsterdam.
“We did extensive research on exhibitors and attendees and visited many major exhibition centers in Europe before making this important decision. By announcing our move to one of Europe’s largest and most prestigious convention complexes, we can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development. At the same time, we will ensure that the two remaining editions of ISE at RAI Amsterdam are the best in its illustrious history and a fitting way to end our 14-year relationship with the place and the city.
La Fira de Barcelona is one of the most prestigious congress and conference venues in Europe. The complex has two exhibition venues and annually hosts 140 international trade shows, with over 30,000 exhibitors and attracting over two million attendees. In total, it has more than 400,000 m² of floor space and 14 halls.
Gran Via is one of the largest and most modern exhibition venues in Europe. It combines exceptional architecture with exceptional functionality through eight halls and 200,000 m² of exhibition space. It also offers unparalleled visitor flow and state-of-the-art services and logistics. It is ideally located for access to the nearby international airport and public transport.
The co-owners of ISE, AVIXA and CEDIA, would like to stress the positive benefits of the decision to move.
David Labuskes, CEO of AVIXA, commented: “Our thinking in making this decision was driven by our desire to serve and provide value to our members, attendees and exhibitors at ISE. We can better achieve these goals in a place that can grow with us and continue to reflect the market in which we operate. ISE’s continued success and expected growth in the AV business meant that we knew this decision would have to be made before this long. I am delighted that we were able to make this decision now in order to control events and ensure a smooth transition. “
Tabatha O’Connor, President and Global CEO of CEDIA, commented: “Not only is the new venue a state-of-the-art home for our salon, but the city of Barcelona is one of the most dynamic and exciting Europe. It is the perfect choice for a growing exhibition and industry that breeds creativity and commerce.
Fira is one of Europe’s leading trade fair organizations and is closely linked to the Barcelona brand, a city with over a century of trade fair tradition. Its annual economic contribution to the city of Barcelona and its surroundings is estimated at more than 2,600 million euros. Fira is a consortium made up of Barcelona City Hall, the Autonomous Government of the Generalitat of Catalonia and the Barcelona Chamber of Commerce, which combines public ownership and autonomous business management.
The ISE 2019 and 2020 editions will both take place at RAI Amsterdam and are expected to be the biggest and most successful in the 16-year history of the show.
Further information on the move to Barcelona for exhibitors and attendees will be available from a live webcast, hosted on the ISE website (www.iseurope.org) at 1:00 p.m. Central European Time (UTC +1) on Thursday, July 19.
Barcelona welcomes ISE’s boost to the regional economy