Nour Rabai, Founder and CEO of PITA Mediterranean Road Meals, introduced that his Georgia-based quick informal model has moved its six company areas into franchises. Resulting from COVID-related modifications within the restaurant business, PITA views franchising as a approach to enhance operations and profitability whereas getting ready the enterprise for elevated progress all through 2021 and past.

“COVID-19 actually opened up the thought of ​​promoting company shops to concentrate on a much bigger imaginative and prescient,” says Rabai. “Though it was a tough time, it allowed us to foresee the longer term and perceive the perfect choice for PITA as an organization. By promoting our items and specializing in the group as an entire, now we have created a extra worthwhile format for franchisees.

Six company eating places have been just lately remodeled into a mixture of recent and current franchisees. As soon as the franchisees have been permitted all through the appliance course of, Rabai and his group underwent a four-week in-house coaching with the franchisees earlier than continuing with the takeover.

Resulting from this new focus, Rabai has centered on menu design and improvement and the general progress of the PITA model. PITA has already opened a brand new location in Chicago and has a second Chicago restaurant beneath building with a number of extra deliberate. Subsequent month, a brand new location in Orlando, Florida is slated to open with 11 extra to observe this yr. Alabama additionally continues to be an lively marketplace for new PITA eating places in and round Huntsville.

“With the present pipeline, our high precedence is to assist franchisees discover territory and open in that actual location,” says Rabai.

As for Rabai’s position going ahead, he’ll concentrate on what he can do for franchisees to assist them change into extra profitable. The company group will absolutely help every franchisee within the areas of location discovering, advertising, branding, menu improvement, operations, employment and progress methods.

PITA is open to including further franchisees and is searching for gifted people who’re restaurant business veterans.