From electronic menus and one-touch orders to fully automated e-concierge services, the hotel, restaurant and restaurant (HORECA) experience is more digitized than ever. By attending Integrated Systems Europe (ISE) 2022, which will take place February 1-4 at the Fira de Barcelona Gran Via, major HORECA brands will experience the future of hotel technology and its benefits for their businesses.

The global smart hospitality market is expected to grow at a CAGR of 13.14%, reaching a total market size of $ 12.7 billion by 2025. The HORECA market has great potential to take advantage of this growth by investing in the latest technology at ISE 2022. The exhibition presents the perfect opportunity for the HORECA industry to discover more about the ways AV can help their businesses.

Historically, a large portion of a hotel guest’s time was spent exploring public spaces such as lounging around the pool, lounges, dining and, of course, attending conferences and events. professional events which (certainly before the pandemic) constitute a key source of income. Now, guests are also spending more time in their rooms, whether working or relaxing, and the demand for hotels to provide even smarter and more attractive in-room facilities is greater than ever.

The concept of “smart” hotel rooms has become popular thanks to its positive valuation of the customer experience. A smart room is a room in which everything from lighting scene settings to Do Not Disturb notifications can be easily managed through touchscreens, keyboards, personal smartphones, or voice commands. Often times, these systems not only improve the customer experience, but also provide cost, energy monitoring, management and reporting benefits.

“Hotel staff should be able to operate and maintain such systems effortlessly,” explained Christophe Malsot, Residential Sales Manager for Creston South West, Benelux and North West Africa. “When they walk into a room, a client’s learning curve has to be close to zero. They must immediately understand how the part works. This therefore means that the hotelier must be helped to build their offer and must provide AV with a unified control system to provide a perfect and easy-to-use solution.

[Visionary Solutions Drives Technology in Shanghai Tower’s J Hotel]

It is not just the hotel room but the entire HORECA / resort experience that benefits from harmonized AV personalization. For restaurants, cafes, hotels and resorts, interactive information points, digital storefronts, self-service kiosks, menu boards, video walls or even smartphones can be used to increase the customer satisfaction. All devices are capable of serving as a communication or interactive portal between the property and the guest.

Forward-thinking hoteliers and restaurateurs can take advantage of these solutions, and the choice of connected technologies is now wide and allows many more services to be placed under personalized and automated control. ISE 2022 is the place to learn more about the sustainability of current systems and planning for the next wave of connectivity developments.

If there’s one thing customers want, it’s a simpler and more intuitive process when arriving at their destination, checking in or out of a hotel, shopping, or eating at a cafe. or a restaurant. Today’s technology solutions enable customer-centric businesses to streamline back office functions, as well as empower customers to take control of their experiences through the use of technology.

For example, IPTV systems can provide personalized hotel service by allowing guests to control their room from their TV, turn off the lights or open the curtains from their remote control, check their bill or order from. the food. This provides the guest with a single point of contact for anything they will need during their stay. There are also other cost advantages. By providing this information to the guest through an in-room TV channel or IPTV system, the cost of printing and recycling paper (menus, guest information, etc.) can be reduced.

Exterity, a VITEC company, provides hospitality and entertainment IPTV solutions that are used around the world to provide guests with a better in-room infotainment experience than at home, while also enabling hoteliers to generate revenue, strengthen brand image and increase customer loyalty. “The demand for personalized experiences is likely to continue to grow and by adopting the latest interactive IPTV services, hoteliers can secure their heritage,” said Colin Farquhar, senior vice president of Exterity, IPTV Global Solutions. “The beauty of an end-to-end IP video solution is that it allows our customers to capture TV / video content directly from any source and manage its delivery, either as channels or within from digital signage screens, to any device connected via an existing network. ”

As consumers are now accustomed to self-service in and beyond the travel industry via kiosks and apps, there is an accelerating natural evolution with advancements in artificial intelligence and robotic capabilities to deliver. directly customer service in the industry. For hotels and business convention centers, collaboration technology is also a major focus, creating systems that seamlessly integrate the broad range of devices and operating systems that the BYOD (bring your own device) created. Beacon technology, mobile integration, augmented reality and how hotel companies can integrate these cutting-edge technologies into current signage systems will all be discussed at ISE 2022.