Barcelona is to remain the home of MWC – the world’s largest annual mobile tech event – until at least 2030.
Mobile industry association (and event organiser) GSMA said the deal was reached at its board meeting in Kuala Lumpur today (June 27).
The annual February show has been held in Barcelona since 2006 and today’s news marks the latest agreement between the GSMA and what it calls its ‘Host City Partners’; Barcelona City Council, Generalitat de Catalunya, Ministry of Economy and Digital Transformation, venue of the Fira de Barcelona event and Tourism de Barcelona.
In 2011, Barcelona won their first contract extension (until 2018) and also received the title of “Mobile World Capital”, beating competition from 30 cities, including Milan, Munich and Paris. This partnership was later renewed until 2023, with another year added to the agreement (2024) when the 2020 edition of the MWC was canceled due to the global Covid-19 pandemic.
Since a change of venue from Cannes to Barcelona sixteen years ago, the GSMA has made MWC a show attended by more than 109,000 visitors from around the world in 2019.
In a statement, GSMA Ltd CEO John Hoffman highlighted Barcelona’s role as more than just the host city of MWC. “We have not only grown the event since our move to Barcelona, but have evolved it to include a whole ecosystem,” he noted.
Barcelona is home to a range of programs and activities throughout the year to benefit the citizens of the city and beyond, with initiatives such as Mobile World Capital and mSchools stimulating the growth of the local economy and of the technology sector.
The GSMA said more details of the new partnership will be announced at a press conference in Barcelona on July 20.
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