The rise of P2P white label lending technology
While many peer-to-peer lenders pride themselves on their proprietary technology, there are plenty of options for platforms that would prefer to outsource it.
White label solutions have grown in popularity over the past year as more fintechs realize the benefits of offering out-of-the-box technology solutions to P2P lending platforms and their investors.
Goji was the first to bring investment platform technology to alternative investment managers.
Since its launch in 2015, it has spearheaded a number of services including providing P2P lending platforms with client money capabilities that allow them to hold and transfer funds securely. security for several beneficiaries.
Read more: Regional launch of an investment platform
In recent years, it has also offered white label IFISA (Innovative Finance ISA) solutions to its growing customer base.
But the white label P2P space has become much more competitive over the past five years. The likes of ShareIn and Rebuildingsociety’s sister company White Label Crowdfunding have also helped a number of P2P newcomers enter the market.
And more recently, the P2P lending platform JustUs announced its plans offer a white label solution based on its own P2P lending technology.
For platforms looking to save time and enter the P2P market, white labeling could be the solution.