Ubeat Live, the entertainment festival for Generation Z organized by the MEDIAPRO Group and held from July 1 to 3 at the Gran Via de la Fira de Barcelona, has closed the doors of its first edition. The new event reached a combined online and on-site audience of over 760,000 – in the absence of the Ibai Llanos Balloon World Cup – which drew 15,000 festival-goers to the venue.
For three days, the public was able to enjoy events from content creators (Ibai Llanos, TheGrefg, Cristinini, DjMaRiiO, Alvaro845, Nil Ojeda, Kapo 013…), eSports, freestyle, music and urban art. All this, with online broadcasts that reached subscribers around the world.
In addition to the accumulated audience, Ubeat Live generated more than 56 million hits (including 6 million in the last three days), projecting the festival and the city of Barcelona around the world, not to mention the audience and the impact of Ibai’s Balloon World. Cup.
The first edition of the festival had an extensive program with the best professional video game tournaments in Spain -eSports- (Valorant Regional League Spain final phase: Rising MediaMarkt Intel, League of Legends Superliga day and the best match of Superliga Segunda El Corte Inglés); two USN World Summer Freestyle Cup events; the Spanish qualifier for the Balloon World Cup 2022 (the world balloon championship organized by Ibai Llanos and Gerard Piqué); urban art by artists such as Ricardo Cavolo and Garbi KW; the Spanish HADO Championship; live programs from internet stars such as Cristinini and Kapo 013 (Hoy No Se Sale by iVoox, with luxury guests such as YoInterneto and Oscu) and Nil Ojeda, Goorgo and Werlyb (Club 113 by iVoox, with TheGrefg as a guest), activities organized with some of the most popular content creators on the Internet (DjMaRiiO, Alvaro845, Withzack, Beniju…) and concerts (Samuel SLZR and MDA), among many other activities.
MEDIAPRO promotes this festival and intends to make it a reference with an international vocation, with plans already in place to organize a Zero edition event in Mexico on August 6th. Additionally, Mediapro is already working on next year’s edition of Ubeat Live Barcelona.