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SBC Barcelona Summit is about to provide a wealth of information on sports betting from an illustrious panel, with Jette Nygaard-Andersen (CEO of Entain), Fredrik elmqvist (Founder and CEO of Yggdrasil games), Carsten Koerl (Founder and CEO of Sports radar), and Stuart simms (CEO of XLMedia) from among the senior executives appointed as speakers at the live event.

With Catalonia and Barcelona now open for trade events, SBC’s Global Betting and Video Game Show will go ahead as planned in Fira de Barcelona Montjuïc from September 21 to 24. The place will host four main areas, Sports betting, casino and games, Payments and Compliance, and Affiliate, Marketing and media, each with its own program of conferences and exhibitions.

The Summit sports betting area will provide a venue for operator executives to learn from industry experts, exchange ideas with their counterparts in other markets and see the latest in sports betting technology. It will include a stage that will host two conference tracks, Sports Betting and Innovation in Sports Betting, a lounge and hospitality facilities for networking and meetings, and an exhibition that showcases the best new innovations in sports betting.

Delegates attending in person will have access to a series of evening networking events at venues in Barcelona, which are included with the event pass. Those who cannot travel to Spain for the event can access a digital version of the SBC Summit Barcelona, ​​with the conference content broadcast online and access to a virtual exhibition.

Managers and specialists Entain, Pinnacle Sports, Betfred, Parimatch, Sportium, Kaizen Gaming, FDJ, and 888 tracks are among the speakers ready to share their views with delegates. Sportradar, Delasport, BetConstruct, Stats Perform, Pinnacle, Metric Gaming, Sporting Solutions, Soft2Bet, Sportingtech, and ExeFeed are among the technology, data and content providers participating in the exhibition.

The September 22 sports betting track agenda will look at some of the the key issues driving change in the sector, including the relationship between operators and media companies, exclusivity of data rights, how esports betting can become a mainstream product and the latest developments in integrity.

Speakers attending the track include Alberto Eljarrat (CEO of Sportium), Daria Isakova (Director of Communications at Parimatch Tech), Matthias Kirschenhofer (Member of the Management Board of Sport1 Medien AG), Gilles Maillet (Director of Sports Integrity, FDJ), David Foster (Head of Regulatory Affairs at Entain), Marco Blume (Commercial Director at Pinnacle), Eytan Mazori (SVP Finance of 888 Holdings), Ludovico Calvi (Chairman of GLMS) and Russell Young (Commercial Director and General Manager Betfred.es, Betfred).

The central theme of the next day will be how to use technology to improve the player experience. Sessions will delve deeper into topics such as how external trends in technology are influencing product innovation, how to deliver a compelling digital offering as part of a diverse product portfolio, the latest developments in football markets and how choose the right technology partner.

The range of expert speakers includes representatives from operators such as Jason Trost (CEO of Smarkets), George Kourakos (Head of Customer Experience and Innovation at Kaizen Gaming), and Ben Cove (Pinnacle Sports CMO), as well as technology experts, including Stuart Godfree (CEO of mkodo), Tommy Kearns (CEO of Xtremepush), and Antonio Zanghi (CEO of Maxima Compliance).

Attendees can also view content on the venue’s main stage, which will host a program of executive panels and keynote speeches, including Jette Nygaard-Andersen, Fredrik Elmqvist, Carsten Koerl, and Stuart Simms.

Rasmus Sojmark, Founder and CEO of SBC, said, “Advances in technology, the way young adults are now engaging in sport and the strong interest in the industry from major media brands mean that the sports betting industry is going through a period of change. We are delighted to welcome a selection of renowned thought leaders to SBC Summit Barcelona to share their ideas on how businesses can successfully navigate and emerge in a changing marketplace. “