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with the next SBC Summit Barcelona, set for September 21-24, the SBC’s global betting and video game show has now confirmed its program at the Fira de Barcelona Montjuïc, with executives and specialists from Entain, Cutting-edge sports, Betfred, Parity, Sportium, Kaizen games, FDJ and 888 tracks from speakers who will share their views and ideas on how to navigate the changes the sports betting industry is currently facing.

The top Sports betting area will feature a stage that will host two conference tracks: Sports betting and Innovation in sports betting. It will also provide lounges and hospitality facilities for networking and meetings; and an exhibition showcasing innovations in sports betting.

Sports radar, Delasport, PariConstruct, Powerful statistics, Mountain peak, Metric clearance, Sports solutions, Soft2Bet, Sportingtech and ExeFeed are some of the technology, data and content providers that will participate in the exhibition.

The agenda for the The September 22 Sports Betting Track will look at some of the key issues driving change in the industry, including the relationship between operators and media companies, exclusivity of data rights, how sports betting can become a consumer product and the latest developments in integrity. .

Speakers attending the track include Alberto Eljarrat (CEO, Sportium), Daria Isakova (Chief Communication Officer, Parimatch Tech), Dr Matthias Kirschenhofer (Executive Board Member Sport1 Medien AG), Gilles Maillet (Director of Sports Integrity, FDJ), David Foster (Head of Regulatory Affairs, Entain), Marco Blume (Commercial Director, Pinnacle), Eytan Mazori (VP Finance, 888 Holdings), Ludovico Calvi (President, GLMS) and Russell Young (Commercial Director and Managing Director Betfred.es, Betfred).

The next day The Innovation in Sports Betting track will take up one of the central themes of the SBC Summit Barcelona conference, how to use technology to improve the player experience.. The sessions will delve deeper into topics such as how external trends in technology influence product innovation, how to deliver a compelling digital offering within a diverse product portfolio, the latest developments in football markets and how to choose the right technology partner.

The range of expert speakers includes representatives from operators such as Jason trost (CEO, Markets), Georges kourakos (Head of Customer Experience and Innovation, Kaizen Gaming), and Ben cove (CMO, Pinnacle Sports), as well as technology experts including Stuart without God (Managing Director, mkodo), Tommy kearns (CEO, Xtremepush), and Antonio Zanghi (CEO, Maxima Conformité).

Attendees can also enjoy content on the venue’s main stage, which will host a program of executive panels and keynote speeches, including Jette Nygaard-Andersen (CEO, Entain), Fredrik elmqvist (Founder and CEO, Yggdrasil Gaming), Carsten Koerl (Founder and CEO, Sportradar), and Stuart simms (CEO, XLMedia).

The site will host three other areas – Casino & Gaming, Payments & Compliance, and Affiliate, Marketing & Media – each with its own conference and exhibition program tailored to meet the requirements of executives in these verticals.

Delegates attending in person will have access to a series of evening networking events at venues in Barcelona, which are included with the event pass. Those who cannot travel to Spain can access a digital version of the SBC Summit Barcelona, ​​with the conference content broadcast online and access a virtual exhibition.

Rasmus Sojmark, Founder and CEO of SBC, said: “Advances in technology, the way young adults are now engaging in sport and the strong interest in the industry from major media brands mean that the sports betting industry is going through a period of change. . We are delighted to welcome a selection of renowned thought leaders to SBC Summit Barcelona to share their ideas on how companies can successfully navigate and emerge in a changing marketplace.