Fira de Barcelona, ​​the organizers of Valmont Barcelona Bridal Fashion Week, said they were postponing their show until June due to the spread of the coronavirus in Spain.

The bridal wear fair was scheduled to be held April 20-26 at the Montjuïc site in Barcelona, ​​but the organizer has now said it will be held June 8-14.

Jesús Díez Betriu, the new president of the show and owner of the wedding company Jesús Peiró, said in a statement: “We are taking this decision in order to celebrate our 30th edition on more suitable dates to ensure its success, not only due to the quality of the collections and the presence of major national and international houses, but also because the entire bridal sector has shown its full support for what it considers to be its benchmark salon.

In June, Valmont Barcelona Bridal Fashion Week will celebrate its 30th anniversary with 35 wedding dress designers hosting catwalks between June 9-12, while around 450 bridal brands, 74% of them from overseas, will showcase their collections in the exhibition space of the show from June. 12 to 14.

International designer brands Zuhair Murad and Monique Lhuillier will attend the show for the first time, as will British designers Jenny Packham and Peter Langner, who will exhibit their bridal collections at the fashion show.

Other notable brands include Rosa Clarà, who will be celebrating her 25th birthday, Justin Alexander Signature, Cymbeline, Maggie Sottero, JLM Couture, Watters, Mori Lee and the brands of the Pronovias group will participate, including White One by American designer Zac Posen.

Barcelona Bridal Fashion Week moved to June in response to the spread of the coronavirus in Spain

The director of Valmont Barcelona Bridal Fashion Week, Estermaria Laruccia, added: “I would like to express my gratitude to all representatives of the industry who, faced with this unexpected situation, have always shown their collaboration, support and confidence. We continue to work to make Valmont Barcelona Bridal Fashion Week once again the main business and trend center for the bridal industry. “

The June edition will also include a partnership with Save the Children to mobilize the bridal fashion industry to end child marriage, as currently a girl under the age of fifteen is getting married every seven seconds.

The partnership is part of the organizers’ support for the United Nations Sustainable Development Goals, with a particular focus on Goal 5: “Achieve gender equality and empower all women and girls” and the protection of human rights. diversity, integration and inclusion.

During the event, organizers seek to raise 100,000 euros to support Save the Children’s Right to Be a Girl program in Sierra Leone to help more than 1,000 girls continue their education and decide their own future.

Laruccia, explained: “With this partnership, of which we are particularly proud, VBBFW will become the platform through which Save the Children and the bridal fashion industry can help promote equality and the rights of girls, women and men. adolescent girls and young women. It is a unique form of partnership that is fully in line with the values ​​of our brand, linking them to a cause that concerns us directly.

Valmont Barcelona Bridal Fashion Week postponing its event follows the announcement earlier this week that NYFW: Bridal to go digital for April edition, as stated by the Bridal Council and the Council of Fashion Designers of America (CFDA) in the interest of “the health and well-being of all”.

Images: courtesy of Fira de Barcelona