Vodafone and Deutsche will not have a physical booth at Mobile World Congress
The Vodafone and Deutsche Telekom groups will not have a booth at the Mobile World Congress (MWC) which will be held in Barcelona from June 28 to July 1, as elEconomista.es has learned.
The cancellation of the physical presence of British and German companies is a blow to the organization of the Mobile World Congress (MWC), as they are two of the main partners of the GSMA. In both cases, the operators’ commitment to the telecoms bosses and to the show is firm, although there is no exhibition space at the show.
The British telecommunications company has been debating for several months on the convenience or not of its presence on the site of the Fira de Barcelona.
Despite the security measures proposed by the organizers, Vodafone management seems to favor internal prevention criteria, prioritizing the health of its managers, employees, partners, customers and collaborators in the face of the risk of contagion. And exactly the same has happened with Deutsche Telekom, which so far has not confirmed the presence of its equipment and materials at the fairgrounds.
As The Economist has discovered, Vodafone has given the order to cancel work on its stand on the MWC site. In its official statement on the matter, Vodafone assured that it “remains fully engaged in Mobile World Congress, as a key event for industry and governments to unite in a common vision on how to connect our economies and to maximize the benefits of digitization for all citizens and businesses ”.
According to him, “the acceptance of the mobile ecosystem in the world is even more important in light of recent experiences. We appreciate the steps the GSMA takes to facilitate the engagement that best suits the client.
In the same press release, Vodafone specifies that “we will participate in a mixed virtual and physical way this year. Our stand will be digital and our physical presence will be limited to a few members of the Executive Committee. Opting for a hybrid presence without the employees traveling is in line with our global health and safety policy to protect Vodafone employees during this pandemic. “
This newspaper has already polled more than a dozen technology companies and telecommunications operators and verified the strong objections many of them had to participate in the next edition of the Mobile World Congress (MWC). No firm decision had then been taken on the matter, pending the evolution of the pandemic and with specific assessments which call for caution.
The organization of the fair advocated creating a large bubble not only in the venue of the Fira de Barcelona, once it was assumed that the vaccination of all participants could not be ensured. On the contrary, around ten preventive measures were envisaged, as well as a Covid PCR with a negative result carried out 72 hours before the start of the fair.